PeSteL aNalysIs

As I said in last entry now I would like to share the effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization.. What I means here is by doing PESTEL analysis. By doing this PESTEL analysis, we will understand the overall situation around the company. 

Therefore, the aim of doing PEST is to:

• Find out the current external factors affecting an organization
• Identify the external factors that may change in the future;
• To exploit the changes (opportunities) or defend against them (threats) better than competitors would do.

 In order to perform PESTEL analysis managers have to gather as much relevant information as possible about the firm’s external environment. Nowadays, most information can be found on the internet relatively easy, fast and with little cost. When the analysis is done for the first time the process may take a little longer and as a beginner you may find yourself asking “What changes do I exactly look for in politics, economic, society and technology?” 


The figure might be useful when gathering information for PESTEL analysis..

 That all at this moment...thank you..